Consumer Insights

  • What do pet owners look for in pet treats?
  • Can you help me understand Coca-Cola’s retail strategy towards Millennials, African-Americans and Baby Boomers?
  • What’s the best way to market to construction workers?
  • What summer activities are popular with Millennials and Gen Z?
  • How do caregivers influence the insurance buying decision?
  • What are the demographic and psychographic characteristics of technology early adopters?
  • What can you tell me about the attitudes and preferences of Hispanic NASCAR fans?
  • What keeps CEOs and CFOs up at night?

Know Your Customer. Whether you are a B2B or B2C business, it’s imperative to understand your customer and your competitor’s customers – what are their likes and dislikes, where can they best be reached, how can you segment the market. Puro Research can help you better understand your customer, providing you with actionable consumer insights to propel your business decisions.

Puro Research’s CEO and founder George Puro also sits on the editorial board and is a regular contributor to American Demographics magazine.

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