Market Sizing & Valuation

Puro Research’s market sizing work has been cited by numerous companies in their investor presentations, 10-Ks, Form S-1’s for initial public offerings and other SEC filings (including Petco, PetIQ, Central Garden & Pet,, as well as a key part of their own internal strategic planning. Publications such as The Wall Street Journal, The New York Times, Bloomberg, Candy & Snack TODAY, Drugstore News, Progressive Grocer, U.S. News & World Report, Advertising Age, Time and many others have quoted Puro’s work. Puro’s insights were also heavily featured in a Federal Trade Commission (FTC) report on the pet medications industry.

In addition, Puro Research has helped with market sizing and business valuation projects for start-ups, private equity, nonprofits and for-profits.

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